Ferrari is gearing up to introduce its very first electric vehicle. A source close to the matter has revealed that the luxurious EV will come with a staggering price tag of at least €500,000 ($535,000). This launch coincides with the inauguration of a new production plant in Maranello, northern Italy, marking a significant milestone in Ferrari's illustrious history.
The base price of €500,000 excludes bespoke features and personal touches, which typically add an additional 15-20% to the cost. This positions Ferrari's EV as one of the most expensive luxury electric vehicles on the market, far exceeding the average sale price of €350,000 for a Ferrari.
Ferrari’s decision to enter the electric market comes with inherent risks, but also immense opportunities. The success of their Purosangue SUV, launched in 2022, exemplifies the brand's ability to adapt and thrive amidst changing industry trends.
As Ferrari races into the future with this groundbreaking EV, enthusiasts, and industry watchers alike are eager to see how this iconic brand will continue to innovate and lead in the world of luxury automobiles. Stay tuned for more updates as this story develops!
Info and photo source: reuters.com